Gemius counted 5.6 million runetchikov site RBKEvropeyskaya research company Gemius presented test results of the project on the measurement of the Russian Internet audience.

European research company Gemius presented test results of the project on the measurement of the Russian Internet audience. The top five most visited sites include: yandex. ru, mail. ru, rambler. ru, odnoklassniki. ru, google. ru.

' Although the true Gemius reflected the main trends, its product can hardly compete with the company TNS Gallup Media', - writes Kommersant.

The study Romir / gemiusAudience different from TNS panel method and scope. In the first case, a special program on your computer keeps track of all his activity in the network (model user-centric), while the latter are counted only the sites of the participating panel meters which ' learn ' users' computers labeled member panel (model site-centric). In addition, TNS provides data until only the Moscow audience, and the sample is representative of all Gemius urban population of Russia.

Thus, Gemius able to assess, for example, a monthly audience of RBC portal, who refused to cooperate with TNS - in December it amounted to 5.6 million. users. And besides all-Russian stamp design makes it possible to get the user preferences of the particular regions - for example, ' Yandex ', who heads the nationwide ranking in St. Petersburg gives Mail. ru.

Google took the top 20 just two places - for the Russian version and the dot-com. Marina Solovyov from Gemius clarified in the comments ' Kommersant ', that the total monthly audience of Google in RuNet was nearly 10.4 million people. But LiveJournal. com in the rating is not ranked at all, since about 35 took place in Russia.

' User-Centric Model reflects the first home using the Internet - says head of research department of the agency MindShare Interaction Julia Udovenko. - Therefore, the resulting Tope present entertainment projects such as Zaycev. net or Mamba. ru '. And so the same study would not be competitive - in the opinion of Ms. Udovenko, ' respectable ' advertisers are not interested in the parameters ' frivolous ' resources. Leon Glaser (Mediaselling) just said that ' when the market already has a meter running on all the laws of sociology, the study recruited on the basis of the Internet respondents no longer interested in '.